Native advertising is providing online publishers with premium monetization strategies, and the opportunities continue to grow. In fact, recent studies show native advertising shows no signs of abating and could reach north of $20 billion by 2018 (up from roughly $8 billion this year). So with the fresh round of opportunities comes a real set […]
Tackling The Publisher Revenue Stack for Native Advertising. Read More »
A recent article in Ad Age said that some of America\’s largest advertisers are getting ready to spend big – an estimated $4.3Billion in 2015, on Native Ads, a 34% burst from 2014\’s spend. This fresh allocation raises some concerns when taken in context of traditional display publishers. Native purists see content as a high
Big Advertisers Bullish on Native in 2015, But Concerned About Ability to Spend. Read More »
Time Inc., the ultra-premium online publisher for little known brands such as Time Magazine, People and Sports Illustrated, announced November 18th that they are going to exclusively monetize their content discovery business to Outbrain. The deal, reported to be worth $100M in ad revenues for Time Inc. over several years, has been met by most
Outbrain and Times $100M Deal Great for the Native Ad Industry? Read More »
It\’s great to see some marketing minds delivering real data on the Native Ad Industry as demonstrated in this recent infographic developed by Mindshare for the Australian market. Given Australia\’s size and sophistication, I felt this mirrored many of the same sentiments that we\’re seeing in Canada. Going beyond \”what\” and \”how\”, this study spoke
Native Ad Infographic For Australia Delivers Some Real Marketer Insights. Read More »
Amid the buzz and hype surrounding the native advertising industry, a helpful piece was released last week by BI Intelligence and the IAB providing more specific data on the spends and growth trends for this fast growing space. In summary, the three core advertising spend areas; social native, display-style native, and sponsored content, are all
New IAB Report Shines Positive Light on the Native Advertising Industry Read More »
If you watch as much sports on TV as I do, you may have encountered what I call the \”money burner\” ads … like female sanitary napkins being promoted on Monday Night Football. Although there may be a scatter of female viewers, it clearly misses its target and I can smell the stack of burning $2os that
If You\’re Thinking Native, Make Sure You Keep It Real. Read More »
In this inaugural post for the Real Content Network, I found it relevant to pay praise to the sturdy ad banner – the default ad unit that has powered (and failed) thousands of startups, and still serves today as the engine behind most brand and performance online campaigns. Last year in Canada, out of the
Happy 20th Birthday Banner! Read More »
